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	<title>Enigin Advice</title>
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	<link>http://www.eniginadvice.com</link>
	<description>Enigin Advice from Christopher Willey</description>
	<pubDate>Fri, 12 Apr 2013 12:24:25 +0000</pubDate>
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		<title>New facilities for energy saving giant</title>
		<link>http://www.eniginadvice.com/2013/04/12/new-facilities-for-energy-saving-giant-2/</link>
		<comments>http://www.eniginadvice.com/2013/04/12/new-facilities-for-energy-saving-giant-2/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 12:24:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[It was a proud day for St.Austell and Newquay Member of Parliament, Stephen Gilbert, when he was given the privilege of opening Enigin&#8217;s new research and development facility.
The energy saving business from St. Austell has served businesses and homes in over fifty seven different countries. Designing products and devices which help businesses across the world [...]

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			<content:encoded><![CDATA[<p><span>It was a proud day for St.Austell and Newquay Member of Parliament, Stephen Gilbert, when he was given the privilege of opening Enigin&#8217;s new research and development facility.</span></p>
<p><span>The energy saving business from St. Austell has served businesses and homes in over fifty seven different countries. Designing products and devices which help businesses across the world to reduce energy consumption and energy bills. Mr Gilbert said “It’s great to see a local business leading the way across the globe to help businesses better understand and reduce their energy need.&#8221;</span></p>
<p><span>Enigin have developed a range of products designed to reduce the energy needs of companies and change their existing energy usage practices. With successful case studies coming from all over the world, it was time to expand their research and development centre. The new St. Austell facility will be home to their team of engineers and hardware developers. </span></p>
<p><span>Developing world leading products, including the Eniscope energy meter, has put Enigin firmly on the energy-saving map. The facility has all the resources necessary for the researchers to continue advancing their work and research. Mr Gilbert added “This is a world-wide growth area and it’s fantastic that a Cornish business is delivering the solutions and jobs of the future.” </span></p>
<p style="text-align: center;"><img class="aligncenter" src="http://news.enigin.com/uploads/2010/11/56hvsZTMT2aIrdvZ-l.jpg" alt="" /></p>
<p><span>With the world feeling the economic pinch and investigating every solution to save energy, the future looks prosperous for Enigin and their researchers. The purpose-built facilities should keep them at the cutting edge of this industry. In turn, making sure that St. Austell stays at the centre of the energy saving world.</span></p>
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		<title>New facilities for energy saving giant</title>
		<link>http://www.eniginadvice.com/2013/04/12/new-facilities-for-energy-saving-giant/</link>
		<comments>http://www.eniginadvice.com/2013/04/12/new-facilities-for-energy-saving-giant/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 12:22:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.eniginadvice.com/?p=173</guid>
		<description><![CDATA[It was a proud day for St.Austell and Newquay Member of Parliament, Stephen Gilbert, when he was given the privilege of opening Enigin&#8217;s new research and development facility.
The energy saving business from St. Austell has served businesses and homes in over fifty seven different countries. Designing products and devices which help businesses across the world [...]

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			<content:encoded><![CDATA[<p><span>It was a proud day for St.Austell and Newquay Member of Parliament, Stephen Gilbert, when he was given the privilege of opening Enigin&#8217;s new research and development facility.</span></p>
<p><span>The energy saving business from St. Austell has served businesses and homes in over fifty seven different countries. Designing products and devices which help businesses across the world to reduce energy consumption and energy bills. Mr Gilbert said “It’s great to see a local business leading the way across the globe to help businesses better understand and reduce their energy need.&#8221;</span></p>
<p style="text-align: center;"><img class="aligncenter" src="http://news.enigin.com/uploads/2010/11/56hvsZTMT2aIrdvZ-l.jpg" alt="" /></p>
<p><span>Enigin have developed a range of products designed to reduce the energy needs of companies and change their existing energy usage practices. With successful case studies coming from all over the world, it was time to expand their research and development centre. The new St. Austell facility will be home to their team of engineers and hardware developers. </span></p>
<p><span>Developing world leading products, including the Eniscope energy meter, has put Enigin firmly on the energy-saving map. The facility has all the resources necessary for the researchers to continue advancing their work and research. Mr Gilbert added “This is a world-wide growth area and it’s fantastic that a Cornish business is delivering the solutions and jobs of the future.” </span></p>
<p><span>With the world feeling the economic pinch and investigating every solution to save energy, the future looks prosperous for Enigin and their researchers. The purpose-built facilities should keep them at the cutting edge of this industry. In turn, making sure that St. Austell stays at the centre of the energy saving world.</span></p>
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		<title>Huge Savings No Mere Fabrication!</title>
		<link>http://www.eniginadvice.com/2012/05/08/airconditioning-conditioning-where-are-the-savings/</link>
		<comments>http://www.eniginadvice.com/2012/05/08/airconditioning-conditioning-where-are-the-savings/#comments</comments>
		<pubDate>Tue, 08 May 2012 11:30:52 +0000</pubDate>
		<dc:creator>Enigin</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<category><![CDATA[Energy Saving]]></category>

		<category><![CDATA[Enigin News]]></category>

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		<description><![CDATA[It is possible to make a collection of small saving in various areas of your energy consumption to then accumulate a real significant saving, and this is often what is expected from the customer. However the truth can paint a different story, our distributors tell us from their &#8216;frontline&#8217; experience that big savings can be [...]

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			<content:encoded><![CDATA[<p><div id="attachment_146" class="wp-caption aligncenter" style="width: 280px"><a href="http://www.eniginadvice.com/wp-content/uploads/2012/04/enigin-textile.png"><img class="size-medium wp-image-146  " title="enigin-textile" src="http://www.eniginadvice.com/wp-content/uploads/2012/04/enigin-textile-300x71.png" alt="enigin-textile" width="270" height="64" /></a><p class="wp-caption-text">enigin-textile</p></div></p>
<p class="western" align="JUSTIFY"><span style="font-family: Calibri, serif; ">It is possible to make a collection of small saving in various areas of your energy consumption to then accumulate a real significant saving, and this is often what is expected from the customer. However the truth can paint a different story, our distributors tell us from their &#8216;frontline&#8217; experience that big savings can be made very quickly with the installation of Eniscope and maybe just one other load-side product. In this case a 23% saving immediately with much more to come. Take this example from a textiles company in Africa, where obviously keeping things cool is not only essential but costly. The following is an account from one of our top African Distributors, “We have about maybe 7 solid clients now. One of them is Textiles Limited,  and they are the largest producers of Wire Springs here and Eniscope is working there very successfully. So far we’ve installed I think about 6 or 7 Eniscopes and they have done successful trials on Air Conditioning Energy Sensors. Very successful. We found that when we installed one Air Conditioning Energy Sensor that could get 23% savings for their air conditioner. We have found about 55 of such Air Conditioning Energy Sensors and so they are preparing to place another for that project to take off. They have also tried our motors—I mean, our speed drives and starters – that is soft starters – and we have discovered that on one set of motors, which are fans, if we use a drive we can save between 58% and 60% on each of them. </span></p>
<p class="western" style="text-align: center;" align="JUSTIFY"><a href="http://www.eniginadvice.com/wp-content/uploads/2012/04/textiles.png"><img class="size-medium wp-image-150 aligncenter" title="textiles" src="http://www.eniginadvice.com/wp-content/uploads/2012/04/textiles-300x128.png" alt="" width="180" height="77" /></a></p>
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY"><span style="font-family: Calibri, serif;">And we have also found that if we are using the soft starter we can see between 35% and 45% on each of these fans. And this test will run for a very long time so there’s no doubt about it. Then, very recently, we moved to some pumps and there we did a trial and we discovered that on one particular pump we are saving 58% of energy for this pump. And so that saving encouraged them to place further for 2 speed drives which I’ve already sent part of the transfer to Enigin to be able to supply us. Once we have installed this too, we are moving on to the other parts of the factory to start working on the other 60 fans. So it has been quite interesting with these textiles company and I am sure that it is going to be one of our biggest success stories here!”</span></p>
<p class="western" align="JUSTIFY">
<p class="western" align="JUSTIFY"><a href="http://www.eniginadvice.com/wp-content/uploads/2012/04/enigin_airco.png"><img class="size-medium wp-image-151 alignnone" title="enigin_airco" src="http://www.eniginadvice.com/wp-content/uploads/2012/04/enigin_airco-300x128.png" alt="" width="300" height="128" /></a></p>
<p class="western" align="JUSTIFY"><a href="http://www.eniginadvice.com/wp-content/uploads/2012/04/enigin_airco.png"></a><span style="font-weight: bold; text-align: center;">Well this is the Enigin Advice blog, so I would say listen to your distributors they can give you the real story, and here it tells of big savings when the right product is selected for the right customer, and with cutting edge technology from Enigin, often the savings exceed expectation. Our thanks to our Distributors for marching the front line in energy saving and of course for letting us know their advice.</span></p>
<p class="western" align="JUSTIFY">
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		<title>Oh the Horror - Be Aware!</title>
		<link>http://www.eniginadvice.com/2012/04/20/oh-the-horror-be-aware/</link>
		<comments>http://www.eniginadvice.com/2012/04/20/oh-the-horror-be-aware/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 06:59:54 +0000</pubDate>
		<dc:creator>Enigin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Shock, horror! The letter box reveals the unexpected credit card bill! How could it amount so much? Did we really buy all this? Surely someone must have cloned my card and been out on a unsolicited spending spree! Maybe this has happened to you, maybe personally or with the business credit limit. What really has [...]

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			<content:encoded><![CDATA[<p>Shock, horror! The letter box reveals the unexpected credit card bill! How could it amount so much? Did we really buy all this? Surely someone must have cloned my card and been out on a unsolicited spending spree! Maybe this has happened to you, maybe personally or with the business credit limit. What really has happened?</p>
<p>It seems to be human nature that things left unobserved can ramble out of our control, be that buildings, vehicles, businesses and of course credit. Just as the watched kettle never boils the unwatched credit can lead to serious burns! So many of us have learnt the hard way that in order to control our expenses we need to be vigilant and alert to how much cash or credit we use, its common sense. And yet, when it comes to utility bills, or our electricity bills for our businesses or even personal use, we tend to let it go unwatched, and this leads to carless energy usage, and hence wasting money. That damages company profit in an instant. What can help?</p>
<p>Enigin MindShare training along with Eniscope make energy management simple and solves this dilemma. These two products work together to alert you to where you can make adjustments to save energy and money. This saving goes straight into making your business more profitable, just as most businesses have an accountant or accounts department, Eniscope is your energy manager, working all day every day to alert you of energy usage and wastage. But don&#8217;t be mistaken Eniscope is not just a simple energy meter. Far more, its Analytics and Real-time energy management protects you against peak demand penalties and enables the application of in expensive load-side products that will reduce your energy bill dramatically.</p>
<p>So that is this blog&#8217;s advice, be vigilant, it will mean savings for you not only with your energy bills but maybe your credit card shopping spree and remove the horror of surprise bills.</p>
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		<title>Enigin -  The Best Way To Chill Out</title>
		<link>http://www.eniginadvice.com/2012/01/25/enigin-the-best-way-to-chill-out/</link>
		<comments>http://www.eniginadvice.com/2012/01/25/enigin-the-best-way-to-chill-out/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 16:46:30 +0000</pubDate>
		<dc:creator>Enigin</dc:creator>
		
		<category><![CDATA[Enigin News]]></category>

		<category><![CDATA[General]]></category>

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		<description><![CDATA[You&#8217;re making dinner and absent-mindedly watching television, with your washing machine purring in the background&#8230; and suddenly your electricity is cut off! You can no longer use electric appliances for your cooking, or watch TV, the lights are off, and your washing is soaking in the machine&#8230;
You&#8217;re thinking: &#8216;another black out, it&#8217;ll be back on [...]

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			<content:encoded><![CDATA[<p>You&#8217;re making dinner and absent-mindedly watching television, with your washing machine purring in the background&#8230; and suddenly your electricity is cut off! You can no longer use electric appliances for your cooking, or watch TV, the lights are off, and your washing is soaking in the machine&#8230;</p>
<p>You&#8217;re thinking: &#8216;another black out, it&#8217;ll be back on in a few minutes.&#8217;</p>
<p>But what if this was to happen all the time, regularly, and for long periods of time each time?</p>
<p><span id="more-10"></span></p>
<p>Well that&#8217;s exactly what&#8217;s most probably going to happen soon, in most countries over the next 10 years, due to a reduction of the world&#8217;s resources.</p>
<p>And one of the major energy consumers responsible for this predicted shortage is air conditioning. Especially in very hot countries. It contributes to extreme peak energy demands on the hottest days of the year, and the energy infrastructure struggles to handle this. In some countries, like South Africa, the solution is to cut off electricity supply to many consumers, lacking the ability to provide so much energy.</p>
<p>Thankfully, Enigin PLC have a solution that could save us from this scenario, and at the same time, give us the opportunity to save a lot of money on energy bills! Enigin aims to help businesses around the world to reduce their energy consumption and therefore their energy costs.</p>
<p>For air conditioning, Enigin has a winning solution! It&#8217;s called <a href="http://www.enigin.com/products/aces/overview">Air Conditioning Energy S</a>ensor. And it can generate up to 30% savings, sometimes more!</p>
<p>In an air-conditioning unit, 10-20% of the total energy is consumed by the fan, and the rest by the compressor. So, by making sure the compressor is more energy efficient, money can be saved and energy consumption reduced!</p>
<p>Enigin PLC&#8217;s <span>Air Conditioning Energy Sensor </span>system, which only takes about a quarter of an hour to install, is designed to detect when the appliance is on over-drive: when it is working harder than it should, basically. And if this occurs, it will simply put the unit on &#8217;saver-mode&#8217;, to avoid wasting energy, which means only the fans will continue to blow cold air into the room, but the compressor will be off until the stored energy (cool air) is used up. It<br />
will switch it back on again when that happens.</p>
<p>That way, the desired temperature will be achieved, but without the inefficiency. So this system provides significant energy savings without affecting the quality of the cooling performance.<br />
The best part is that using Enigin PLC&#8217;s <span>Air Conditioning Energy Sensor</span> means saving energy and money, allowing a return of investment in under 2 years.</p>
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		<title>Enigin - 10 Years To Curb Climate Change</title>
		<link>http://www.eniginadvice.com/2012/01/03/enigin-10-years-to-curb-climate-change/</link>
		<comments>http://www.eniginadvice.com/2012/01/03/enigin-10-years-to-curb-climate-change/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:44:51 +0000</pubDate>
		<dc:creator>Enigin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.eniginadvice.com/?p=20</guid>
		<description><![CDATA[According to the British Met Office, the world only now has less than 10 years left to bring greenhouse gas emissions under control before the damage becomes irreversible.
Less than a decade, which isn&#8217;t much at all, considering how much greenhouse gasses are being pumped into the air from all corners of the planet! This is [...]

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			<content:encoded><![CDATA[<p>According to the British Met Office, the world only now has less than 10 years left to bring greenhouse gas emissions under control before the damage becomes irreversible.</p>
<p>Less than a decade, which isn&#8217;t much at all, considering how much greenhouse gasses are being pumped into the air from all corners of the planet! This is why energy efficiency, which <a href="http://www.enigin.com">Enigin</a> provide worldwide, is crucial and is experiencing such high demand.</p>
<p>So how can we achieve this? Well in my mind there are only so many ways, one of which is saving energy. Because energy consumption creates carbon emissions, as we all know. And this in turn contributes to global warming.</p>
<p><span id="more-20"></span></p>
<p>Products like the ones Enigin supply are a cost-effective solution for businesses, which can be combined with other green behaviors that everyone can adopt. For instance, recycling, opting for carbon reduced vehicles (or for bicycles or walking!) whenever possible, being sparing with water, or using only biodegradable items where applicable.</p>
<p>Unless we manage to reduce the amount of carbon in the atmosphere in the next 10 years, our only option to try and fight global warming will be to resort to geo-engineering methods. And these include futuristic concepts such as the use of artificial trees that would soak up some of the CO2 in the air, giant mirrors launched into space to deflect sunlight, creating clouds by spraying seawater into the air,  or storing carbon dioxide underground.</p>
<p>Pollution from cars and factories would need to be reduced by 5%/year in order to avoid global temperature rise of more than 2 degrees. Unfortunately, the current situation shows that levels of greenhouse gases increase by 3% every year! This means that massive investment is needed in order to curb climate change, through the implementation of environmentally friendly technology - renewable energy, electric cars, nuclear power, etc..</p>
<p>That&#8217;s why companies like Enigin are so valuable - they provide a real opportunity for action by offering technology that will change energy consumption and the impact of business activity on the environment. Excess energy consumption is eradicated with the use of Enigin products, where it used to be wasted via various appliances such as lighting or air conditioning for example.</p>
<p>If businesses across the globe adopt Enigin energy efficiency systems, they also enhance their profits because they are reducing their energy bills at the same time, on a continual basis, and from day 1. So it&#8217;s easy to see how beneficial it is to switch to energy efficient technology.</p>
<p>Sadly, a temperature rise of more than 2C would result in the disappearance of many small island states, floods in South East Asia and desertification of many parts of Africa, according to earlier studies.</p>
<p>It&#8217;s really important that people all over the world realise how critical the situation is and how urgent it is to take action. Why would anyone neglect to bring their contribution to reducing pollution when it has been proven to save us money, through energy efficient installations? It&#8217;s in everyone&#8217;s best interest and time is running out!</p>
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		<title>Crucial Sales Skills II</title>
		<link>http://www.eniginadvice.com/2011/12/12/crucial-sales-skills-ii/</link>
		<comments>http://www.eniginadvice.com/2011/12/12/crucial-sales-skills-ii/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 12:42:42 +0000</pubDate>
		<dc:creator>steve</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<guid isPermaLink="false">http://www.eniginadvice.com/?p=133</guid>
		<description><![CDATA[What sales skills are crucial? A big question that is oft ont he minds of Enigin Distributors when they meet up with Enigin for training.
There are many answers, which will vary dependent on the individual who is asked the question - here are a few suggestions by some very experienced sales professionals - here are [...]

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			<content:encoded><![CDATA[<p>What sales skills are crucial? A big question that is oft ont he minds of Enigin Distributors when they meet up with Enigin for training.</p>
<p>There are many answers, which will vary dependent on the individual who is asked the question - here are a few suggestions by some very experienced sales professionals - here are the final four with the previous four in the last post.</p>
<p><span id="more-133"></span></p>
<ol>
<li><strong>Actively Listening.</strong> Sales pros miss important cues and information by talking too much themselves and their products. It&#8217;s much more important to shut up and let the customer talk. Yes, you should guide the conversation, but then listen and digest properly we learn so much about what the customer really wants, so that you can position your offering appropriately.</li>
<li><strong>Presenting Meaningful Solutions.</strong> Most salespeople claim that this is the skill they are best at. In fact, we as managers tend to hire people who have &#8220;the gift of gab.&#8221; In reality, quality is far more important than quantity when it comes to making presentations. When salespeople zero in on presenting only specific solutions to previously agreed-upon needs, they rarely fail.</li>
<li><strong>Gaining Commitments.</strong> If you really think about it, the only reason to employ salespeople is to gain customer commitment. Yet, when asked, most salespeople admit that this is their weakest skill. Research suggests that almost two thirds of salespeople fail to ask for commitment on sales calls. Any effective sales training program must have a solid solution for this problem.</li>
<li><strong>Managing Your Emotions.</strong> The way sales pro explain to themselves the causes of their successes and failures is vitally important. Developing a style that sees adversity as temporary and isolated builds the mental toughness, emotional resilience and patience to bounce back from setbacks and be proactive when the time is right.</li>
</ol>
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		<title>Crucial Sales Skills I</title>
		<link>http://www.eniginadvice.com/2011/12/05/crucial-sales-skills-i/</link>
		<comments>http://www.eniginadvice.com/2011/12/05/crucial-sales-skills-i/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 12:42:42 +0000</pubDate>
		<dc:creator>steve</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<guid isPermaLink="false">http://www.eniginadvice.com/?p=131</guid>
		<description><![CDATA[What sales skills are crucial? A big question that is oft ont he minds of Enigin Distributors when they meet up with Enigin for training.
There are many answers, which will vary dependent on the individual who is asked the question - here are a few suggestions by some very experienced sales professionals - four now [...]

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			<content:encoded><![CDATA[<p>What sales skills are crucial? A big question that is oft ont he minds of Enigin Distributors when they meet up with Enigin for training.</p>
<p>There are many answers, which will vary dependent on the individual who is asked the question - here are a few suggestions by some very experienced sales professionals - four now and another four in the next post.</p>
<ol>
<li><span id="more-131"></span><strong>Building the Buyer-Seller Relationship.</strong> Salespeople need to develop a better understanding of the buying process that customers actually follow-the real decisions they make, and when they are made. Then salespeople need to match their sales process with the customer&#8217;s buying process. When this is done, salespeople begin to walk arm-in-arm with the customer as they arrive at the best possible solution.</li>
<li><strong>Planning the Sales Call. </strong>Most companies today lack a well-defined sales process. Very few have documented the sales practices that lead to strong commitments from customers. As a consequence, salespeople don&#8217;t plan sales calls properly. For instance, every call should end in some kind of commitment from the customer-an agreement to do something that will move the process forward.</li>
<li><strong>Asking the Right Questions.</strong> Most salespeople do not ask the right types of questions, even if they prepare questions prior to the sales call, which most don&#8217;t. The impact of poor questioning skills is enormous. It leads to resistance in the form of stalls and objections, bad presentations that offer improper solutions, failure to differentiate from the competition-and missed sales opportunities.</li>
<li><strong>Business Acumen.</strong> If you&#8217;re going to help your customer become more successful you need to know how businesses work in general, how your customer&#8217;s industry works, how your customer addresses their target market and how your firms offerings can help them better serve their own customers. Without business skills, you&#8217;ll never have the credibility needed to sell</li>
</ol>
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		<title>The Crucial Elements of a Business Plan</title>
		<link>http://www.eniginadvice.com/2011/11/28/the-crucial-elements-of-a-business-plan/</link>
		<comments>http://www.eniginadvice.com/2011/11/28/the-crucial-elements-of-a-business-plan/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 14:26:00 +0000</pubDate>
		<dc:creator>steve</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<guid isPermaLink="false">http://www.eniginadvice.com/?p=68</guid>
		<description><![CDATA[At Enigin it is great to see an Enigin Distributor turn up for their training as they start out in their new energy saving businesses.
During the training emphasis is placed on producing a business plan - &#8220;If you fail to plan, you plan to fail&#8221; is very much the theme.
Hence i though it may be [...]

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			<content:encoded><![CDATA[<p>At Enigin it is great to see an Enigin Distributor turn up for their training as they start out in their new energy saving businesses.</p>
<p>During the training emphasis is placed on producing a business plan - &#8220;If you fail to plan, you plan to fail&#8221; is very much the theme.</p>
<p><span id="more-68"></span>Hence i though it may be useful for you to read this article from <a href="http://www.advice4businesses.co.uk/business_plan_components.shtml" target="_blank">advice4businesses.co.uk</a> about producing a business plan:</p>
<h4>Five Crucial Components of a Business Plan<em> </em>By Cavyl Stewart</h4>
<p>The format of a Business Plan is something that has been developed and refined over the years and is something that should not be changed. Like a good recipe, a business plan needs to include certain ingredients to make it work.</p>
<p>When you create a business plan, don&#8217;t attempt to recreate its format. Those reviewing this type of document have expectations you must meet. If they do not see those crucial decision-making components, they&#8217;ll see no reason to proceed with their review of your business plan, no matter how great your business idea.</p>
<p><strong>Executive Summary Section</strong></p>
<p>Every business plan must begin with an Executive Summary section. A well-written Executive Summary is critical to the success of the rest of the document. Here is where you need to capture the attention of your audience so that they will be compelled to read on. Remember, it&#8217;s a summary, so each and every word must be carefully selected and presented.</p>
<p>Use the Executive Summary section of your business plan to accurately describe the nature of your business venture including the need that you plan to fill. Show the reasons why people need your product or service. Show this by including a brief analysis of the characteristics of your potential market.</p>
<p>Describe the organization of your business including your management team. Also, briefly describe your sales and marketing plan or approach. Finally include the numbers that those reviewing your business plan want to see - the amount of capital you seek, the carefully calculated sales projections and your plan to repay the loan.</p>
<p>If you&#8217;ve captured your audience so far they&#8217;ll read on. Otherwise, they&#8217;ll close the document and add your business plan to the heap of other rejected ideas.</p>
<p>Devote the balance of your business plan to providing details of the items outlined in the Executive Summary.</p>
<p><strong>The Business Section</strong></p>
<p>Be sure to include the legal name, physical address and detailed description of the nature of your business. It?s important to keep the description easy to read using common terminology. Never assume that those reading your business plan have the same level of technical knowledge that you do. Describe how you plan to better serve your market than your competition is currently doing.</p>
<p><strong>Market Analysis Section</strong></p>
<p>An analysis of the market shows that you have done your homework. This section is basically a summary of your Marketing Plan. It needs to show the demand for your product or service, the proposed market, trends within the industry, a description of your pricing plan and packaging and a description of your company policies.</p>
<p><strong>Financing Section</strong></p>
<p>The Financing section must show that you are as committed to your business venture as you expect those reading your business plan to be. Show the amount of personal funds you are contributing and their source. Also include the amount of capital you need and your plan to repay this debt. Include all pertinent financial worksheets in this section: annual income projections, a break-even worksheet, projected cash flow statements and a balance sheet.</p>
<p><strong>Management Section</strong></p>
<p>Outline your organizational structure and management team here. Include the legal structure of your business whether it is a partnership, corporation or limited liability corporation. Include resumes and biographies of key players on your management team. Show staffing projection data for the next few years.</p>
<p>By now you&#8217;re probably thinking that you don&#8217;t need Business Plan just yet. Well you do, and there is business plan building software that can help you through this immense project. These software packages are easy to use and affordable. Use one today and produce a professional-quality Business Plan - including all critical components - tomorrow!</p>
<p><a href="http://www.advice4businesses.co.uk/" target="_blank">advice4businesses.co.uk</a> have other useful advice if you are starting up a business.</p>
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		<title>So You Want to be a Business Guru</title>
		<link>http://www.eniginadvice.com/2011/11/18/so-you-want-to-be-a-business-guru/</link>
		<comments>http://www.eniginadvice.com/2011/11/18/so-you-want-to-be-a-business-guru/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 13:42:34 +0000</pubDate>
		<dc:creator>steve</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<guid isPermaLink="false">http://www.eniginadvice.com/?p=55</guid>
		<description><![CDATA[By Steve Hill
When Enigin Distributors start out in their own energy saving business they have dreams of becoming business leaders and Enigin are happy to help them to achieve this goal - but they also learn that there is more important things on life than just work and business.
Top performing entrepreneurs and business gurus add [...]

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			<content:encoded><![CDATA[<p>By Steve Hill</p>
<p>When Enigin Distributors start out in their own energy saving business they have dreams of becoming business leaders and Enigin are happy to help them to achieve this goal - but they also learn that there is more important things on life than just work and business.</p>
<p>Top performing entrepreneurs and business gurus add to their fame and fortune through publicity, books and speaking tours, amongst other strategies, but they rarely tell all.</p>
<p>They all talk about the need for vision, how to handle all sorts of people, how to face challenges and seeming disasters plus loads of other valuable stuff that are the ingredients and cliches of the corporate speaking circuit.</p>
<p>To reach top though sacrifices are required and the choice as to whether to make those sacrifices is left to each individual - a middle ground will suffice for most and shouldn’t be knocked. There is more to happiness than a great balance sheet.</p>
<p>Why is such a great sacrifice needed, consider some of the points you often do not hear business guru admit to:</p>
<p><span id="more-55"></span>Sleeping on planes and dealing with jet lag. In most, if not all large organisation, a business leader will spend a large amount of time on planes. The routine is simple: one glass of champagne and one melatonin pill forty minutes before take off, and sleep all the way. Business class is not for fancy meals and watching movies: it is for work or sleep.</p>
<p>Working in vehicles. If you need to be able to work in taxis and cars, or you will waste more time than you can afford. Staring out of the window mindlessly is not good.</p>
<p>Dieting. Business leaders are surrounded by biscuits and other high sugar/calorie foods, plus the lunches, dinners and breakfasts. You need to start to love fruit, or start exercising. If not you will die early as an obese alcoholic.</p>
<p>Ruthless time management: queues let leaders catch up with emails and phone calls; ditch or delegate everything you can; fix appointments around your diary, not around other people’s. A friend of mine spent a brief time waiting for a train with the business leader of a well known chain of pubs in the UK. He was amazed when this entrepreneur picked up a lot of legal documents and deeds and threw them in the trash - all he wanted were the profit and loss figures, he stated he had no time for the rest. You may not need ot go that far, but the guys business has gone from strength to strength since that time.</p>
<p>Work the politics. Find the right assignments, right support and right mentors. Set yours and others expectations well. Negotiate budgets hard. Wake up to the reality of corporate life.</p>
<p>Be  ambitious, for your business and yourself. Stretch yourself and your team to achieve more than ever; keep on learning and growing. Don’t accept excuses, don’t be a victim: take responsibility.</p>
<p>Learn to speak well. To small groups, to individuals and to large groups. Most people find this very hard, visiting the dentist is preferable for some and often listening to such people can result in the same sentiment. Learn to speak in public, it is a skill anyone can develop - I have seen people who said they would never able to utter a word before an audience became very able public speakers who can hold the attention of thousands or just a few. So get on a course or become self taught in public speaking.</p>
<p>Put these qualities together you will become a driven individual which will not make you popular - it is your choice keep your humanity and all that means or become a business leader. What do you want out of life? Success or happiness, are the two separate? Usually they are in the business world and those who get to the top postpone their humanity and often do not get the breaks to ever achieve that true happiness - but their business life is a success.</p>
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