Get Your Business on Facebook

May 27th, 2011 posted by steve
Add comments

You hear all your competitors proclaiming the success they have enjoyed by using Facebook for marketing, you want to get on board this boat of success, but you don’t know where it docks.

I encourage Enigin Distributors to consider getting a Facebook profile to help promote the Enigin energy saving business.

Well here is a guide to help you get going with Facebook:

When managed well, Facebook’s community of over 500 million global users is the perfect place for businesses to get their message out. But before you start developing astounding social campaigns, start by taking a small initial step in the right direction.

If you want to use Facebook to promote your brand or business, be sure to create a dedicated Brand or Business Page, which is different to an individual profile). Brand or Business Pages let companies promote wares while giving multiple administration access.

What benefits come from doing this:

  • Boundless reach. Brand and business updates are broadcast on the newsfeeds of fans and clients—which can hit unlimited numbers. Whereas. a personal profile is limited to 5,000 “friends.”
  • Admin privacy. Fans can’t see page administrators, ensuring no distraction from brand engagement.
  • Customisation. You can create custom tabs for applications, coupons or special offers.
  • Analytics. You can measure fan growth, engagement and traffic.

When wading into Facebook’s social space, give yourself the solid foundation of a well-managed Brand Page equipped with the tools you’ll need for more complex social marketing down the line. It doesn’t sound like a grand gesture, but it’s an integral step in ensuring the success of your engagement strategy.

Create a Facebook Brand Page here. You have the option of opening a business account, which requests only the information necessary to enable you to run Pages and ads. If you want to, as you will see, you can start Brand pages and other that may suit your energy saving business.

So tap into the power of the business social network. If you’re still uncertain about your Facebook promotion strategy, circle it around a hearty Brand Page, you may form an “in-crowd” in no time.

Comments are closed!