Enigin Connect To The World
Here at Enigin we realise how important networking is - nothing revolutionary in that thought.
Businesses have realised that networking is vital since the first trade or barter. If you wish to grow your business you need to connect with people who need and want your services.
The problem is often people do not know they need your business as they do not know you exist - hence they do not know they want it!
“Build a better mousetrap and the world will beat a path to your door” is plainly untrue - they need to know where that door is and they need to know you have invented a better mousetrap, hence the need for marketing and networking.
So if you deal business to business you join your local Chamber of Commerce or Business Breakfast or Lunch Club to get your business card and name out there to the people who need your services. It is a good tactic but also slow and imprecise.
The problem with the above form of networking is that it is slow and time is money – the advantage of it is that ultimately people do business with people and generally with people they know and like.
So is there a better way? There is, a way to network with people quickly and affectively and a way to build relationships early on, which are often followed up with face to face meetings. The new very effective way of networking is on the ultimate network – the web.
Social networking and blogs, like this one, are the new way to market and sell your services, not as bluntly as having a “buy now” button but as a way of getting to know people who are interested in your products and services.
To realise the potential of social networking consider facebook, if it were a nation it would be the third largest in the world as it has 350,000,000 users!
Now you may think that most of them will not be interested in what you have to offer, for instance energy saving solutions for commerce, industry and the public sector, but out of such a huge “population” how many are businessmen and decision makers?
On facebook along with many other social media sites people will use filters to find out what they are interested in along with the right strategies you can also have Google pick up your social media persona to flag up particular search terms.
Also the sheer numbers involved mean that you are going to get more business. If you can speak to 50 people at a business networking lunch and come away with one good lead and a chance for an order what can you do when you network with 5,000 or 5,000,000 – the law of averages tells you that you will do more business – sell more services.
So start networking to day on the web – if it all a bit beyond you Enigin now offer to help Enigin Distributors to set up their social networking.
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